I <3 working with AI, collaborative filtering, neural networks, genetic, evolutionary and machine learning algorithms. SU's recommendation engine is a great example of how the application of such techniques can take a vast dataset such as the corpus of the web and make it feel personal.
I am also an avid musician and DJ - visit mopimp.com to stay informed of my latest gigs :)
I <3 working with machine learning algorithms such as clustering, collaborative filtering, genetic algorithms, neural networks, robotics and support vector machines. StumbleUpon's recommendation engine is a great example of how the application of such technologies can take a vast dataset such as the corpus of the web and make it feel personal.
EDUCATION
09/'97 - 06/'00
Caltech, Engineering & Applied Science, President, Class of 2000
EXPERIENCE
01/'07 - present
Social Scientist, Senior Software Engineer, StumbleUpon
At StumbleUpon I head up our Web Services initiative, focused on how to best take advantage of patterns inherent in the viral proliferation of social media by leveraging the true strength of Web 2.0 - the open standards and emerging social APIs which enable truly compelling levels of connectivity.
01/'06 - 01/'07
Lead Software Engineer, Delivery Agent
As Lead Software Engineer for Delivery Agent, I helped head up the development of eCommerce portal SeenON.com - a technological tour de force which leveraged equal parts captivating Flash design, open source solutions and good old fashioned in-house software development.
06/'03 - 11/'04
Software Developer, StreetPrices.com
Designed front-end UI, developed back-end web app. utilizing LAMP/LAPP technology to produce price comparison search engines StreetPrices.com and Compare123.com – eCommerce sites that specialize in marketing for online consumer electronics retailers.
Audited pay-for-performance ad campaigns with AdWords, Overture and tailored copy to maximize ROI. Developed internal tools to evaluate top revenue streams and advise resource allocation accordingly.
Optimized search engine performance writing custom apache modules in C including APIs for bit-field and document set manipulation.
Designed UI, implemented i18n support, user language preferences and lead the launch of community database project AsOpen.org
Implemented SVG to PDF conversion, colorspace support and exception handling for the Adobe Graphics Server SVG engine (Transform Product of the Year, 2002).
Collaborated with Principal Scientists to provide PDF + XML integration for Acrobat – designed, implemented and gave demos of XDF (eXtensible Document Format) prototype plug-in.
Designed an object-oriented API in C++ for content aggregation and packaging via ZIP, MIME multipart/related formats using FLATE compression.
Wrote a white paper on authoring to future media.
Studied Acrobat WebCapture CSS implementation, preparing graphics for the web with Photoshop + ImageReady, producing digital video projects with Premiere + After Effects
AWARDS
During my tenure as virality lead, StumbleUpon received the first annual 2007 Crunchie Award for Best Use of Viral Marketing from TechCrunch - http://crunchies.techcrunch.com/
SKILLS, TECHNOLOGIES & PROJECTS
open standards: CSS, FOAF, HTML, PDF, RDF, RSS, SVG, XFN, XML
Vanessa Sih
gmail
com